You may be wondering what the point of using email marketing is with all the digital options provided today, but ask yourself this: How many people do you know that don’t have an email? The answer is probably few if any.
Email has become a fundamental part of our everyday lives, according to Lyfe Marketing, it is estimated that by 2023 there will be 4.3 billion people with an email. Which is more than half of the global population. With that in mind, it is heedless to think that email marketing is a solution of the past.
Email marketing is the most effective manner to obtain this relationship with potential customers and/or supporters.
This is entirely due to the fact that with email marketing you can customize your message/sale more directly to the targeted consumer. Use the data collected to then send review request emails to your existing customers and increase your ROI.
There are so many digital marketing strategies that are unable to provide a very clear analysis of what is actually being viewed by your audience.
With email marketing that is not the case, the metrics are easy to track and follow over time. Allowing you as a business owner to see how effective your email call to action is performing.
Email marketing is only becoming more relevant by the day as it is cost-effective, easy to measure, and an efficient strategy to reach your targetted audience. Use email marketing and the techniques explained in How to get more 5-star reviews to get more reviews and grow your business.
With all the digital marketing tools out there, email marketing will help you stay communicated and keep your audience engaged.