Every time I think I've gotten a grip on online reputation, the wonderful world reminds me there is so much more to learn about Online Reputation Management. I will be covering 10 amazing statistics that will blow your mind about how consumers are using reviews to make purchase decisions.
1. Reviews are trusted
88% trust reviews as much as personal recommendations
2. Reviews increase revenue
A one-star increase in online rating can mean a 5% to 9% rise in revenue.
3. Forgiveness is key
70% of complaining customers will do business with you again if you resolve the complaint in their favour.
4. Easy information is most relevant
94% of people only look at the first page of Google results, and only 2% of Business owners, own their entire first page of Google.
5. It takes more than one review
73% of consumers form an opinion about the business by reading up to six reviews
6. More reviews matter
88% of consumers form an opinion by reading up to ten reviews and every year it has been increasing
7. Go mobile
61% are more likely to contact a local business if they have a mobile-optimized site
8. Get your rating up
The difference between a consumer using a 3-star business VS a 4-star business is 37%
9. Lower rating, less business
If a business only has either a one or two-star rating only 14% of people would consider using their products or services
10. Beat your competitors
58% of executives believe that online reputation management should be addressed, but how many actually try to address this issue, ONLY 15%