10 Reasons Why Online Reviews Matter

Understading online reviews

Every time I think I've gotten a grip on online reputation, the wonderful world reminds me there is so much more to learn about Online Reputation Management. I will be covering 10 amazing statistics that will blow your mind about how consumers are using reviews to make purchase decisions.

1. Reviews are trusted

88% trust reviews as much as personal recommendations

2. Reviews increase revenue

A one-star increase in online rating can mean a 5% to 9% rise in revenue.

3. Forgiveness is key

70% of complaining customers will do business with you again if you resolve the complaint in their favour.

4. Easy information is most relevant

94% of people only look at the first page of Google results, and only 2% of Business owners, own their entire first page of Google.

5. It takes more than one review

73% of consumers form an opinion about the business by reading up to six reviews

6. More reviews matter

88% of consumers form an opinion by reading up to ten reviews and every year it has been increasing

7. Go mobile

61% are more likely to contact a local business if they have a mobile-optimized site

8. Get your rating up

The difference between a consumer using a 3-star business VS a 4-star business is 37%

9. Lower rating, less business

If a business only has either a one or two-star rating only 14% of people would consider using their products or services

10. Beat your competitors

58% of executives believe that online reputation management should be addressed, but how many actually try to address this issue, ONLY 15%