Should you Focus on Review Platforms other than Google?

In sum, yes. You absolutely should.


But why?

It's common knowledge that Google+ is the most influential medium when consumers search specific business names.

Alternates like Yelp and Facebook hold benefits, too, but they do not generate as much traffic and incentive as Google.

Q: You've compiled 150 positive Yelp and Facebook reviews. How likely are you to out shine a competitor with 50 Google+ reviews, both positive and negative?

A: Not likely. The majority reference G+ before considering your operation. Without a star rating, it will appear that your business lacks an identity.

We understand the benefits of G+, so let's explore reasons to engage in other review mediums:

  • Facebook and Yelp reviews now appear beneath your G+ star rating. Strength in numbers, so why not provide more?
    • After developing G+, that is
  • If Facebook were a country, it would be the 3rd most populated in the world
  • People do reference the less popular mediums
  • If nothing else, develop other review sites as a defence strategy. Yelp reviews could one day hold more credibility
    • Precautionary measures could prevent starting with a negative score
    • Yelp filters reviews (usually 15-20 user posts before this stops)
    • Negative reviews are more likely to stick around on Yelp
  • Yelp provides Apple maps, Yahoo Local, and Bing Maps with reviews
  • Depending on your following, an exceptional score can help market your product(s) and service(s) on Facebook. It could compel consumers to like, follow, and share.

In conclusion, implement a review system that is easy for customers, ask consumers for reviews, and give them options.

BrandLoyal has noticed that different industries prefer different rating sites. We limit each client to three links. Our client partners can choose any mediums that they desire.

This is something to consider for your own software because most confine members to Yelp, G+, and Facebook.